October 8, 2014 in category and Comments Off.

KFC Wish Bucket

Project Objective: To create a library That is ‘So Good’ That it’s Made of Shares, Likes & Tweets.

The aim was to create a microsite, as a part of digital campaign, allowing visitors to tweet using #KFCWishBucket and support their cause for creating playground and libraries in Ladakh. Each tweet reflected one more brick being added in constructing the library for children in Ladakh.

Project via Blink Digital – blinkdigital.in

Project Description

The campaign works by visitors using the “#KFCWishBucket” hashtag to make known their tweets as a support to “So Good Library”. Each tweet appears as a form of brick being added in real-time construction of the library on the microsite. The brick has the visitor’s twitter profile picture with the link-back to his or her tweet.

KFC’s wish bucket campaign is to build a wall of tweets as support for the building libraries and playground in Ladakh. The microsite displayed a stream on tweets in real-time that were made on the trending hashtag “#KFCWishBucket”.

The campaign received overwhelming response across twitter and other social media channels.

About KFC

KFC is globally renowned food chain brand known for its chicken and fast food delicacies. KFC has 302 restaurants across more than 80 cities in India and will have 500 restaurants by 2015. Know more about KFC from KFC website

KFC builds libraries & playgrounds:

KFC – Help Vir Das Choose

Project Objective: To create a microsite allowing visitors to vote on their favorite veg delicacies from KFC. The microsite showcased popular veg food items from KFC along with their rankings and overall voting information.

Project via Blink Digital – blinkdigital.in

Project Description

KFC’s campaign was to ask food lovers to help Vir Das choose a dish from a list of KFC’s veg delicacies. The campaign was promoted via KFC’s twitter and facebook handles. “Help Vir Das choose” microsite allowed visitors to vote on their favorite Veg item from KFC. A real time ranking system displayed the number of votes on each food item.

The campaign went on for 6 days where about 6000 votes were collected capturing the email id of each voter.

About KFC

August 4, 2014 in category and Comments Off.

KFC Paneer Zinger

Project Objective:To create an instant buzz about the newly launched KFC Paneer Zinger Burger on twitter. A microsite fetching tweets with a certain hashtag asking viewers to suggest a name for the burger. A real time voting system to decide on the winning tweet.

Project via Blink Digital – blinkdigital.in

Project Description

A microsite displaying tweets that contain the hashtag; #KFCPANEERZINGER in real-time in the form of a timeline that indicated the number of the tweets, the content of the tweet and the tweeter’s ID.

KFC ask tweeters to suggest a name for their newly launched burger. A voting system where viewers can vote on the incoming suggestions. Ranking board will display the most voted suggestions in real time. The tweet with the maximum votes will win an iPhone 5s.

About KFC

October 25, 2013 in category and Comments Off.

Citrus – ICICI

Project Objective: Design & development of landing page to incentivize and track registrations and promote special discounts and offers for ICICI bank card users through Citrus Payment Gateway

Project Description

Citrus Pay in collaboration with ICICI launched special festival offers to incentivise ICICI Bank card users to register via citrus to avail the discounts. A custom landing page highlighting the offers and capturing user data through a sign up form was conceptualized and developed. In order to target users from all devices, the landing page was coded responsively using latest Twitter Bootstrap.

Measurement and performance of landing page is done through Google Analytics integration. The signup data is tracked via Goals tracking feature using Google Analytics.

About Citrus Pay

Citrus aims is to be your partner for the entire checkout & payments experience. Citrus Payment Gateway wants to solve the problems that plague the Indian ecommerce world when it comes to managing payments, performance, innovation, and convenience.

Citrus was founded in 2011 by a group of software, UX, and finance professionals who saw space for true simplification & innovation in the world of payments. Please visit citruspay.com for more information

October 25, 2013 in category and Comments Off.

Citrus Pay – Landing page

Project Objective: Inform visitors about Citrus Pay via a Landing page thereby encouraging sales and conversions. Tracking activity & measuring performance of Landing page.

Project Description

Citrus Landing page highlights key features offered as a Payment Gateway Services to merchants. It includes a pricing chart exhibiting various plans for merchants bifurcated according to volumes of transactions per month. Integration of sign up form which acts as a first step to a multiple step sign up form. The subsequent steps of the form are covered after the user redirects from the landing page.

The page is coded responsively using latest Twitter Bootstrap CSS framework to target users on multiple devices such as mobile phones, tablets and desktops. Integration of Google Analytics to set up and track conversion metrics is a key aspect of this project.

About Citrus Pay

KFC builds libraries & playgrounds:

Read more about the #KFCWishBucket Campaign: