KFC Wish Bucket

Project Objective: To create a library That is ‘So Good’ That it’s Made of Shares, Likes & Tweets.

The aim was to create a microsite, as a part of digital campaign, allowing visitors to tweet using #KFCWishBucket and support their cause for creating playground and libraries in Ladakh. Each tweet reflected one more brick being added in constructing the library for children in Ladakh.

Project via Blink Digital – blinkdigital.in

Project Description

The campaign works by visitors using the “#KFCWishBucket” hashtag to make known their tweets as a support to “So Good Library”. Each tweet appears as a form of brick being added in real-time construction of the library on the microsite. The brick has the visitor’s twitter profile picture with the link-back to his or her tweet.

KFC’s wish bucket campaign is to build a wall of tweets as support for the building libraries and playground in Ladakh. The microsite displayed a stream on tweets in real-time that were made on the trending hashtag “#KFCWishBucket”.

The campaign received overwhelming response across twitter and other social media channels.

About KFC

KFC is globally renowned food chain brand known for its chicken and fast food delicacies. KFC has 302 restaurants across more than 80 cities in India and will have 500 restaurants by 2015. Know more about KFC from KFC website

kfc-wish-bucket

KFC builds libraries & playgrounds:

Read more about the #KFCWishBucket Campaign:

Project Details