SRSG – Customer Relationship Management (CRM)

Project Objective: To handle their business and operations activities, SRSG required a CRM system that is easy to use and can put multiple teams within the entire organization on the same page. The prime objective was to get a holistic view of the workflows on the Sales & Business sides through the CRM solution in order to better communicate and track & close deals.

Real time syncing of data between the CRM system and SAP Business One (ERP solution) was one of the critical requirements.

Project Description
A CRM solution to enable SRSG to migrate from spreadsheets or traditional sales management system to an application that is mobile, social, gamified and can be used by anyone in the organization. The CRM solution needed to be flexible to create meaningful custom workflows according to the business needs.

Two way integration with SAP Business One in real time allowed data exchange between SRSG CRM and SAP B1. The SRSG CRM includes a host of other features such as Lead & Opportunity management, Target vs Achievements, Timesheet management, Email marketing, Reports and more.

About SRSG
SRSG is one of the leading full-service player offering wide array of products and services for system integration, broadcast consultancy, IT infrastructure services and maintenance services for broadcast industry. SRSG is the pioneer to offer full-service basket of broadcast IT and media technology products and services.

SRSG has established itself as the technology partner of many big names in the media, entertainment and broadcasting industry. SRSG has designed and developed innovative end-to-end solutions for electronic media channels, General Entertainment Channel, Religious channel as well as Sports and Educational channel.

Here are some of the top features developed & customized for SRSG CRM:

Two way integration with SAP B1


Real time syncing with SAP Business Intelligence and SRSG CRM. The CRM solution has flexibility to integrate with third party enterprise application.

Sales Force Management


Lead, account, contact and opportunity management via an intuitive interface that is easy to use by anyone from the organization.

Targets vs Achievements


Data from SAP is fetched and mapped in CRM to display Targets vs Achievements in a graphical representation.



Multiple versions of quotations against an opportunity & revision storage provision

Time-Sheet Management


Add, edit, customize and manage time-sheet with complete overview of all the activities and workflows.



Save, share and export reports on any set of records. Get reports in 3D Bar graphs,  Pie chart, Donuts and more.

Contact Management


Get full view of contact details. Sort and bifurcate contacts based on the relevancy or any parameter. Quickly find contact information with global search.

Activity management


Add your notes from meeting, attach documents, add tasks all in one place. Get easy view of all your activities via the latest activity feature.

Project Details

  • Category: CRM
  • Client: SRSG