KFC Paneer Zinger

Project Objective:To create an instant buzz about the newly launched KFC Paneer Zinger Burger on twitter. A microsite fetching tweets with a certain hashtag asking viewers to suggest a name for the burger. A real time voting system to decide on the winning tweet.

Project via Blink Digital – blinkdigital.in

Project Description
A  microsite displaying tweets that contain the hashtag; #KFCPANEERZINGER in real-time in the form of a timeline that indicated the number of the tweets, the content of the tweet and the tweeter’s ID.

KFC ask tweeters to suggest a name for their newly launched burger. A voting system where viewers can vote on the incoming suggestions. Ranking board will display the most voted suggestions in real time. The tweet with the maximum votes will win an iPhone 5s.

About KFC

KFC is globally renowned food chain brand known for its chicken and fast food delicacies. KFC has 302 restaurants across more than 80 cities in India and will have 500 restaurants by 2015. Know more about KFC from KFC website

 

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Project Details

  • Category: Microsite
  • Client: KFC