KFC – Help Vir Das Choose

Project Objective: To create a microsite allowing visitors to vote on their favorite veg delicacies from KFC. The microsite showcased popular veg food items from KFC along with their rankings and overall voting information.

Project via Blink Digital – blinkdigital.in

Project Description
KFC’s campaign was to ask food lovers to help Vir Das choose a dish from a list of KFC’s veg delicacies. The campaign was promoted via KFC’s twitter and facebook handles. “Help Vir Das choose” microsite allowed visitors to vote on their favorite Veg item from KFC. A real time ranking system displayed the number of votes on each food item.

The campaign went on for 6 days where about 6000 votes were collected capturing the email id of each voter.

About KFC

KFC is globally renowned food chain brand known for its chicken and fast food delicacies. KFC has 302 restaurants across more than 80 cities in India and will have 500 restaurants by 2015. Know more about KFC from KFC website

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Project Details

  • Category: Microsite
  • Client: KFC