Citrus – ICICI

Project Objective: Design & development of landing page to incentivize and track registrations and promote special discounts and offers for ICICI bank card users through Citrus Payment Gateway

Project Description
Citrus Pay in collaboration with ICICI launched special festival offers to incentivise ICICI Bank card users to register via citrus to avail the discounts.  A custom landing page highlighting the offers and capturing user data through a sign up form was conceptualized and developed. In order to target users from all devices, the landing page was coded responsively using latest Twitter Bootstrap.

Measurement and performance of landing page is done through Google Analytics integration. The signup data is tracked via Goals tracking feature using Google Analytics.

About Citrus Pay

Citrus aims is to be your partner for the entire checkout & payments experience. Citrus Payment Gateway wants to solve the problems that plague the Indian ecommerce world when it comes to managing payments, performance, innovation, and convenience.

Citrus was founded in 2011 by a group of software, UX, and finance professionals who saw space for true simplification & innovation in the world of payments. Please visit for more information

Project Details

  • Category: Design, Microsite
  • Client: Citrus Pay